Pristajalna (landing) stran

Pristajalna (landing) spletna stran

Jasno usmerite svoje obiskovalce

Ali ste prepričani, da vaši obiskovalci vedo, kaj na spletni strani lahko počnejo? Če na vprašanje težko odgovorite, potem je pristajalna stran (landing page) za vas idealna rešitev.

Pristajalna spletna stran omogoča hitro in učinkovito komunikacijo s potencialnimi kupci. Gre za vizualno enostavno, učinkovito in privlačno stran, kamor se napotijo uporabniki z namenom, da opravijo določeno akcijo.

Akcija (oz. konverzija) je lahko:

  • pred-prijava: npr. uporabnik se predprijavi na prihajajočo storitev,
  • registracija: npr. uporabnik se registrira v portal,
  • vpis podatkov: npr. uporabnik vpiše svoje podatke, 
  • akcijski: npr. uporabnik se prijavi v akcijo,
  • nagradni: npr. uporabnik odda podatke in sodeluje v nagradni igri,
  • nakupni: npr. uporabnik opravi preliminarni ali pravi nakup.

S prihodom na pristajalno stran je uporabniku takoj jasen njen namen in kakšne akcije lahko naredi. Konverzijske akcije lahko izmerimo in ugotovimo, kateri oglasni ali neoglasni kanal je bil najuspešnejši.

Pristajalno stran je smiselno uporabljati, ko še nimamo oblikovane končne ponudbe izdelka, postavljene spletne strani, ali ko želimo le testirati odziv pri uporabnikih.

Pristajalna spletna stran oz. landing page najpogosteje vključuje:

  • predstavitveni vizual v obliki slike (ali videa),
  • tekstovni vsebinski opis,
  • dodatne opise,
  • formo za konverzijo (prijavni obrazec),
  • integracijo družabnih omrežij (Facebook, Twitter, ...),
  • statistično spremljanje prijav.

Pristajalna stran se lahko integrira tudi na Facebook, s čimer omogočimo viralno širjenje. Uporabnik s konverzijsko akcijo namreč vabi tudi ostale uporabnike (prijatelje).

Priročnik za izdelavo pristajalne strani


V Kabiju smo za vse vas pripravili priročnik za izdelavo pristajalne spletne strani. Priročnik za izdelavo pristajalnih spletnih strani smo razvili na podlagi naših dolgoletnih izkušenj iz prakse. Vse nasvete upoštevamo pri izdelavi pristajalne spletne strani.

SEO optimizacija pristajalnih spletni strani

Pri oblikovanju in izdelavi spletnih strani vedno poskrbimo za SEO optimizacijo spletnih strani. Enako velja za pristajalne spletne strani, kjer je SEO optimizacija zelo pomembna. Z dobro SEO optimizacijo pristajalne spletne strani bomo dosegli visoke uvrstitve v spletnih iskalnikih in s tem poskrbeli za velik ogranski obisk spletne strani. Poleg tega pa si z dobro SEO optimizacijo znižamo stroške oglaševalskih kampanij (npr. Google Ads), saj bo cena na klik (CPC - cost per click) zaradi boljše optimizacije spletne strani temu primerno nižja.

This site uses cookies for better performance and user experience. Do you agree to use of cookies?

Find out more

Cookies on our web page

What is Cookie?

A cookie is a small piece of data sent from a website and stored in a user's web browse while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user's previous activity

How do we use cookies?

A visit to a this page could generate the following types of cookie.

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

2. Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

3. Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

4. Targeting and advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit
the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Cookie management

Cookies can be managed via the web browser settings. Please, see you browser help how to manage cookies.

On this site you can always turn cookies on/off on menu item “Cookie Management”.

Website management

This website is managed by:

Kabi d.o.o.